Cooking Channel "Stay Hungry"

Cooking Channel "Stay Hungry" Slogan (watch on YouTube)

The Cooking Channel has great programming on cooking, entertaining, and food facts. However, their slogan, "Stay Hungry" is just plain silly.

To make any sense of this slogan we have to assume the implication is related to a hunger for knowledge or a hunger for refining cooking skill. It may also be an illusion to Steve Job's famous quote from his Stanford Commencement speech in 2005 where he stated "Stay Hungry. Stay Foolish." General consensus attributes the phrase to mean to never be satisfied and always push yourself.

In the context of a cooking channel, it seems more wrong that cute. If viewers do in fact follow the televised recipes and learn the craft of cooking, then wouldn't ultimately they and their families not be hungry? Is not the entire channel in fact dedicated to keeping people from being hungry?

Better slogans could be "Never be hungry" or "A hunger to cook" or "For food people". These slogans reflect the goal of the site and aren't confusing.


LendingTree Commercial "Neighborhood" Campaign

Lending Tree "Neighborhood" Campaign (watch on YouTube)

LendingTree TV campaigns are generally cute with their muppet icon. Their tagline "When banks compete you win" is short, poignant, and grabbing.

But this latest commercial's poor attempt to be funny is just lame. Towards the end of the 30 second spot, the husband is rendered speechless by stupidity as the wife rolls her eyes and says "I have to do everything myself." The muppet comments, "Someone is sleeping on the couch tonight."

Putting down Dad/Husband/Man is a lazy trend in marketing to laugh at gender roles. The Wife/Mom/Female knows best and is exhausted by her partner. The Dad/Husband/Man is weak or stupid or can't do anything right. Good thing she's there to say something snippy and fix his mistakes. 

'Men are stupid' is a very tired gimmick. Let's put that to bed. It's not clever and it's not funny. Let's be respectful of both men and women. Let's use real wit and cleverness to grab the attention of our audience.

A better ending could be the wife and husband together saying "$430 dollars a month!", "who is this talking puppet?", "doesn't matter, where's the laptop!!!!" and running into the house. In this way, they are on equal footing and calling out the obvious silly puppet reality stretch.

Capella University "Matter" Campaign

Capella University "Matter" Campaign

Capella University's TV campaigns with the Tagline "Matter" are extremely insulting. The message goes too far, expressing that you can matter in the world by bettering yourself at Capella University. What, I don't matter now? This has personally rubbed me the wrong way. I do matter already and I don't need to go to Capella U to have self worth.

The TV commercials appear to show a day-in-the-life of a student working and studying or a professional hard at work in a difficult world. The message reminds us that there are challenges and the Capella student faces them head on. 

Capella University very likely is a great school, but the marketing is both insulting to consumers and exaggerating its benefits. Never put down your target audience; instead show them how they can be lifted up. Less insulting and truer taglines are "Skills that Matter" or "Learn Skills that Make a Difference".